The Daily Edited’s Pop-up at Saks Flagship Off to Fast Start

The Daily Edited, also known as TDE, the Sydney-based accessories brand, is finding success with its long-term pop-up shop at the Saks Fifth Avenue flagship.
The brand features an edited version of its collection, ranging from leather iPhone cases to large shopper totes. TDE offers customers the ability to personalize their pieces with their names, initials and emojis in a range of fonts and colors on the spot.
TDE has signed a yearlong lease, and the Fifth Avenue flagship is the only Saks unit to have a pop-up shop. Opened last month, the shop is roughly 215 square feet and is located on the second floor with contemporary bags. A TDE craftsperson is on site during opening hours to personalize pieces for shoppers.
Price points start at $70 for small leather goods and go up to $410 for the overnight bag, including personalization.
Bestsellers so far have been the brand’s cross-body bags that retail for $125 for the mini cross body, $140 for the structured cross body and $150 for the rectangular cross body, said a TDE spokeswoman.
Cofounder and creative director Alyce Tran manages the pop-up in-house, supplies its own staff and is fully in control of inventory. They are able to replenish stock

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