Lulu Frost Set to Blossom in NoLIta

Lulu Frost is growing up.
The jewelry brand Lisa Salzer-Wiles founded when she was in college will open its first New York store at 7 Prince Street in NoLIta on July 21.
The 400-square-foot unit will pack a lot into a small space. A DIY jewelry bar will feature an array of ever-changing antique charms from around the world, including Victorian and Art Deco. Customers can choose bracelet and necklace chains for their charms to create personal jewelry.
Salzer-Wiles said she developed her aesthetic from her maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. “That’s where I got my education, gazing at the fine jewelry,” she said of jewelry store, which was in New Hope, Pa. “My mom Linda Salzer is my buyer. She works with dealers. We’re always on the hunt for new and interesting charms and elements for the jewelry.”
Lulu Frost’s Zodiac collection features the earring signs and stud sets crafted from 10-karat gold and hand set with white sapphires, for $250. There are also big plans for the popular Plaza Collection, which consists of numbers and letters inspired by the iconic Manhattan hotel. “I’ll be doing some exclusive Plaza chain ways using lava, onyx

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