Ghurka Opens Madison Avenue Flagship

Ghurka’s Americana safari is about to land on Madison Avenue.
The leather goods brand has moved its New York flagship boutique from a petite space at 781 Fifth Avenue to roomier environs at 831 Madison Avenue with an official opening scheduled for Wednesday. The store is 2,000 square feet with 16-foot ceilings — lending it an air of luxury not previously conveyed at the old flagship, the brand feels.
Ghurka hopes its move from off Fifth to Madison Avenue will help drive its strategy of leveling men’s and women’s sales. Women’s products account for 20 percent of brand sales. Ghurka would like that ratio to even out to nearly 50 percent. It projects that women’s sales will jump to 25 percent by 2018.
In late 2015, Ghurka hired Kathy Formby — a veteran bag designer who had a hand in creating the Ralph Lauren Ricky bag — as its creative director.
Formby said of Ghurka’s flagship: “Everything we are doing is a step in the brand evolution process. We want to create a comprehensive collection that attracts the modern customer while not losing sight of a heritage customer.
“Everything has to relate back to the theme of travel as an inspiration with a bit of

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